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This is my skin at 71.


I am the founder of LA MAXIME.
I don’t use random products. I follow a structured routine I created for mature skin.

My 5-step routine.


Each step has a purpose.
Each step builds on the next.

Award-winning skincare. As it works.


Award-winning skincare across Australia, the UK and the United States — trusted for real results on mature skin.

Recognised Globally - Australia, UK and USA


Visible difference - from first session


Visible Results Come From Structure


Follow the exact structure I use every day.


Start with the full system for best results.

Built for mature skin. Designed to restore structure, firmness and visible radiance.

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Pure science. Visible results

Restore firmness and brightness around the eyes


Targets puffiness, dark circles, fine lines and visible laxity.
Restores firmness, smoothness and a
brighter, more defined eye area.

An oil to deeply nourish and support skin resilience.
A cream to strengthen, smooth and visibly firm.

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Ageing well is built - not accidental




Over time, skin loses structure, hydration and resilience.
This is not solved by randon products - but by the right system.

Founder & Formulator
Jacqueline Koo

Australian Native Actives. Engineered for Skin Logevity


LA MAXIME in the PRESS

Questions about mature skin - answered