Visible results come from the right routine.
This is the exact routine I use every day.
Start here.
No procedures. No filters. Just consistent skincare.
This is my skin at 71.
A Note from the Founder
LA MAXIME was not created to chase youth.
It was created for women who want their skin to look cared for, nourished and radiant — while embracing every stage of ageing with elegance and confidence.
I believe mature skin deserves skincare that supports comfort, luminosity and resilience, without synthetic additives that merely mask the skin.
Ageing is not a loss of beauty. It is a stage where elegance, confidence and radiance can become even more powerful.
Elegance, Confidence and Radiance at Every Stage of Ageing — with LA MAXIME
Jacqueline Koo
Founder & Formulator, LA MAXIME
LA MAXIME in the PRESS
My 5-step routine
1. Cleanse
2. Renew
3. Balance
4. Nourish
5. Seal
Nothing is random.
Every step has a purpose - designed to restore skin structure.
That is why it works.
Shop Multi Award-Winning Products
Radiant Glow Face Serum
Silver Winner - Best International Product (UK)
Beauty Shortlist Winner - Best Serum for Dehydrated Skin (UK)
Antioxidant Night Cream
Gold Winner - Best Night Cream (UK)
Beauty Shortlist Winner - Best Night Cream (UK)
Beauty Shortlist Winner - Best Extra Rich Moisturizer (UK)
The Skin Glow 5™ system
A complete 5-step routine for mature skin.
For best results, use all 5 steps.
Built for mature skin.
Restores skin structure, firmness, and visible radiance.
Pure science. Visible results
Restore firmness and brightness around the eyes
Visibly improves puffiness, dark circles, fine lines and loss of firmness.
Leaves the eye area smoother, firmer and more radiant.
Nourishing eye oil to support resilience.
Dermatologist-tested and award-winning firming eye cream to smooth and refine.
Ageing well is built - not by chance
Over time, skin loses structure, hydration and resilience.
This is not solved by randon products - but by the right system.
Founder & Formulator
Jacqueline Koo (71)
Australian Native Actives. Engineered for Skin Longevity.
Lilli Pilli - Australian Native
High on Vitamin C and fruit acids.
Collagen Support
UV Damage Defense
Pigment refinement
Kakadu Plum -Australian Native
Ultra -high Vitamin C potency.
Collagen support & luminosity boost.
Powerful antioxidant protection.
Improves elasticity & visible firmness.
Desert Lime - Australian Native
Rich in Vitamin C
Brightens & refines skin tone.
Supports collagen & elasticity.
Enhances radiance & smoothness
Lemon Myrtle - Australian Native
Purifying & pore refining.
Balances excess oil.
Calms irritation.
Supports clear & resilient sklin.
Passionflower Extract
High Vitamin A :
Supports healthy skin turnover.
Collagen-boosting antioxidant defense.
Improves tone & luminosity.
Restores suppleness & resilience.
Lemon Tea Tree - Australian Native
Deep pore purification.
Balances oil & congestion.
Refines texture & tightens pores.
Calm visible redness & irritation.
Questions about mature skin - answered
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A structured 5-step skincare system designed for mature skin.
Each step works in sequence to improve hydration, firmness and visible radiance. -
Most skincare is used randomly.
Skin Glow 5™ is structured - each step prepares the skin for the next, allowing actives to work effectively. -
Yes. The formulas are desinged to be gentle, balanced and suitable for sensitive mature skin.
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Many notice improved hydration and glow within days or right after the first session.
Texture, firmness and overall skin quality improve with consistent use. -
For best results, the full system is recommended. Each step plays a role in preparing the skin and improving overall performance.
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Yes. LA MAXIME is available to selected retail and professional partners. Please email us for application details.
Why skincare fails after 50
Skin produces less oil.
Barrier weakens.
Actives don’t absorb properly.
Most skincare treats the surface — not the structure.