Award-winning skincare. Proven to work.
Award-winning across Australia, the UK and the United States - trusted for real results on mature skin.
Because the structure works.
Because the structure works.
This is my skin at 71.
I’m Jacqueline Koo, founder of LA MAXIME.
As a Korean woman, I grew up in a culture deeply obsessed with skin, where invasive and non-invasive procedures became part of everyday life.
Over time, I realised I wanted a different approach to aging and skincare.
I turned that lifelong passion for skincare — together with my own struggles with dry skin, pigmentation, hormonal breakouts, enlarged pores, wrinkles and loss of firmness in my 50s — into a clean, intelligently formulated skincare system for mature skin, combining Australian native botanicals with high-performance plant-based actives.
LA MAXIME was never created to chase trends or ingredient fads.
It was created to nourish the skin deeply and support confidence, elegance and authenticity through every stage of aging.
Designed to support visible skin improvement from the very first use.
And at 71, this is the philosophy reflected in my own skin.
Recognised globally - Australia, UK and USA
Visible results come from the right routine.
This is the exact routine I use every day.
Start here.
The Skin Glow 5™ system
A complete 5-step routine for mature skin.
For best results, use all 5 steps.
Built for mature skin.
Restores skin structure, firmness, and visible radiance.
Pure science. Visible results
Restore firmness and brightness around the eyes
Visibly improves puffiness, dark circles, fine lines and loss of firmness.
Leaves the eye area smoother, firmer and more radiant.
Nourishing eye oil to support resilience.
Dermatologist-tested and award-winning firming eye cream to smooth and refine.
Ageing well is built - not by chance
Over time, skin loses structure, hydration and resilience.
This is not solved by randon products - but by the right system.
Founder & Formulator
Jacqueline Koo (71)
Australian Native Actives. Engineered for Skin Longevity.
Lilli Pilli - Australian Native
High on Vitamin C and fruit acids.
Collagen Support
UV Damage Defense
Pigment refinement
Kakadu Plum -Australian Native
Ultra -high Vitamin C potency.
Collagen support & luminosity boost.
Powerful antioxidant protection.
Improves elasticity & visible firmness.
Desert Lime - Australian Native
Rich in Vitamin C
Brightens & refines skin tone.
Supports collagen & elasticity.
Enhances radiance & smoothness
Lemon Myrtle - Australian Native
Purifying & pore refining.
Balances excess oil.
Calms irritation.
Supports clear & resilient sklin.
Passionflower Extract
High Vitamin A :
Supports healthy skin turnover.
Collagen-boosting antioxidant defense.
Improves tone & luminosity.
Restores suppleness & resilience.
Lemon Tea Tree - Australian Native
Deep pore purification.
Balances oil & congestion.
Refines texture & tightens pores.
Calm visible redness & irritation.
LA MAXIME in the PRESS
Questions about mature skin - answered
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A structured 5-step skincare system designed for mature skin.
Each step works in sequence to improve hydration, firmness and visible radiance. -
Most skincare is used randomly.
Skin Glow 5™ is structured - each step prepares the skin for the next, allowing actives to work effectively. -
Yes. The formulas are desinged to be gentle, balanced and suitable for sensitive mature skin.
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Many notice improved hydration and glow within days or right after the first session.
Texture, firmness and overall skin quality improve with consistent use. -
For best results, the full system is recommended. Each step plays a role in preparing the skin and improving overall performance.
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Yes. LA MAXIME is available to selected retail and professional partners. Please email us for application details.
Why skincare fails after 50
Skin produces less oil.
Barrier weakens.
Actives don’t absorb properly.
Most skincare treats the surface — not the structure.