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This is my skin at 71.


I am the founder of LA MAXIME.
I don’t use random products.
I follow a structured routine designed for mature skin.

My 5-step routine.


Nothing is random.
Every step has a purpose - designed to restore skin structure.

That is why it works.

Award-winning skincare. Proven to work.


Award-winning across Australia, the UK and the United States - trusted for real results on mature skin.
Because the structure works.

Recognised globally - Australia, UK and USA


Visible difference - from your first session


Visible results come from the right routine.


This is the exact routine I use every day.


Start here.

Built for mature skin.
Restores skin structure, firmness, and visible radiance.

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Pure science. Visible results

Restore firmness and brightness around the eyes


Visibly improves puffiness, dark circles, fine lines and loss of firmness.
Leaves the eye area smoother, firmer and more radiant.

Nourishing eye oil to support resilience.
Dermatologist-tested and award-winning firming eye cream to smooth and refine.

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Ageing well is built - not by chance


Over time, skin loses structure, hydration and resilience.
This is not solved by randon products - but by the right system.

Founder & Formulator
Jacqueline Koo (71)

Australian Native Actives. Engineered for Skin Longevity.


LA MAXIME in the PRESS

Questions about mature skin - answered