About Us

Do you suffer from dry or oily skin?
Do you have sensitive or ACNE-prone skin which restricts you from using all kinds of skincare products?
Do you see less elasticity and firmness on your skin?
Are you looking for natural or organic products free from harmful chemical additives?
Are you looking for effective anti-aging products that are free from fillers?
Are you vegan and support vegan-friendly products?
Are you looking for products not tested on animals (cruelty-free products )?

La Maxime is the solution to all your skin or hair care concerns.

LA MAXIME is an ethical luxurious organic vegan skincare company based in Melbourne, Australia. The company was founded by Jacqueline Koo and first incorporated around 2007. It was dedicated to researching and developing anti-aging skincare products that are chemical-free and chemical preservative-free and with one mission in mind that was to transform dry, sensitive, and wrinkly skin into young, fresh, and radiant skin.

LA MAXIME products are based on a decade of research and development and are proudly made with passion in Australia. LA MAXIME offers highly concentrated, effective essential anti-aging skincare, haircare, and body care products delivering immediate results.



  • La Maxime is a registered trademark in Australia
  • Australian Vegan Certified since 2019
  • Cruelty-Free Certified (not tested on animals) Since 2019
  • Licensee of Australian-Made logo


  1. Each LA MAXIME product has 100% active ingredients (with 0% fillers). It makes each product highly concentrated and effective, and the results are immediate.
For example, commercially available creams and lotions commonly contain at least 60% - 90% water (or recycled water). However, LA MAXIME products include 0% of water or recycled water. 
Commonly available serums and oils typically contain 60% - 90% of water, Dimethicone, and Caprylic/Capric Triglyceride. LA MAXIME products include 0% water, 0% Dimethicone, and 0% Caprylic/Capric Triglyceride.
  1. All active ingredients (such as Vitamins, Proteins, antioxidants, and anti-inflammatories) are from organic and natural raw ingredients (no synthetic or chemical or processed or pre-processed) for their effectiveness. LA MAXIME is also known for incorporating Australian Native medicinal plants used for healing and medicine for thousands of years and is known for their superior anti-aging benefits.
  1. Formulated with 0% Chemicals, 0% chemical preservatives (Paraben or Phenoxyethanol), 0% artificial coloring, and 0% fragrances. LA MAXIME uses herbal based natural preservatives instead and each product imparts a superior quality for health and beauty.
  1. Especially developed for dry, mature, and sensitive skin conditions.
    Skin will be improved overnight and help dry, sensitive skin conditions immediately.


Nothing seemed to cure my dry skin condition in my younger days, and I accepted that I was not born with beautiful skin.

One day, when I was in my early 50s, I looked into the mirror and saw the wrinkled, sagging skin on my face, looking every bit old. To make it even worse, I got rashes from nowhere (probably due to hormonal changes in my menopause) that became blemishes.

At that very moment, I had this desire to create this unique skincare product that would transform my dry, problematic and wrinkled skin into smooth and glowing skin. I wanted to look fresh, young with glowing skin naturally.

"My desire became my passion, and my passion has created what La Maxime is today."

Thanks to La Maxime Skin Care Range, I am in my late 60s and no longer have rashes or dry and wrinkled skin, and everyone thinks I was born with beautiful skin. Most importantly, I look glowing with radiant skin and look years younger than my age. I continue to look younger every day.

Do your skincare products make you look younger than your age?
If not, why not try La Maxime to look the best version of yourself.
You won't be disappointed.

We donate our proceeds to World-KIMWA, a non-profit organization, to help promote their mission to be the cultural ambassador for world peace.

Enjoy your beautiful skin!

From the Founder and CEO of LA MAXIME.
Jacqueline Koo