LA MAXIME is an award-winning, Australian skincare brand founded on a simple belief: Mature skin deserves exceptional care.


Created for women who want healthy, radiant skin without harsh ingredients, complicated routines or invasive procedures.

LA MAXIME combines Australian native botanicals with thoughtfully crafted formulations designed to support healthy, radiant-looking skin.


Made from scratch in small batches, our vegan-certified products centered around the Skin Glow 5 ritual - a simple, structured approach to skincare that help support the appearance of smoother, brighter and more luminous skin.


Free from unnecessary fillers and common synthetic additives, every product reflects our commitment to quality, efficacy, sustainability and elegant ageing.


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Personal Challenge

My Skin Story

My journey into skincare began from a personal challenge.

In my early 50s, I experienced significant changes in my skin. Dryness, pigmentation, loss of firmness, fine lines and hormonal breakouts became ongoing concerns.

The rashes often left visible marks and scarring, and I found myself seraching for solutions that could genuinely support my skin without relying on harsh ingredients or invasive procedures.

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Nature loving

Early Influences

My appreciation for natural ingredients started much earlier.

As a young women, I experienced sinus sensitivities and became increasingly conscious of what I put on and around my body.

During a visit to Korea, an old school friend introduced me to a rural community where natural fibers were traditionally dyed with red earth and used to help soothe atopic skin conditions,

The experience left a lasting impression and deepened my appreciation for nature's ability to support skin health.

Applying lightweight eye oil with dropper showing fast absorbing texture for mature skin to hydrate smooth fine lines and improve elasticity
An unexpected path

From Systems to Skincare

At the time, I was building a career in Information Technology, specializing in systems optimization, precision and continuous improvement.


I was naturally drawn to understanding how things worked, identifying inefficiencies and fine-tuning systems to achieve better outcomes.

Over time, I began applying the same principles to skincare, becoming fascinated by ingredient interactions, formulation design and skin health.

LA MAXIME skincare ritual featuring cleansing oil designed for mature skin nourishment

Discovering a Gap

As I researched skincare more extensively, I discovered that many products relied on pre-manufactured bases, synthetic fillers, enhancers and chemical preservatives.


While convenient for manufacturing, I felt there was an opportunity to create skincare differently - with carefully selected ingredients, purposeful formulation and a focus on performance rather than marketing trends.

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WHY LA MAXIME EXISTS TODAY

Creating LA MAXIME

I set out to create high-performing skincare that combined the finest botanical ingredients with intelligent formulation. Every ingredient was carefully selected for its compatibility, purpose and contribution to the overall performance of the formula.

Drawing on my background in precision, optimization and fine-tuning, I immersed myself in researching ingredient compatibility, efficasy and skin-supporting actives,

Every LA MAXIME formulation is derived from scratch and designed to work in harmony with the skin.

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INTELLIGENT SKINCARE

The Philosophy

LA MAXIME was founded on a simple belief: Mature skin deserves exceptional care.

Our Skin Glow 5 ritual reflects that philosophy - a structured approach designed to support healthier, brighter and more radiant-looking skin through consistency, quality ingredients and intelligent formulation, rather then complexity or skincare trends.

Why LA MAXIME is Different

Award-Winning Formulations

Award-Winning Formulations

Recognized by leading international beauty awards across Australia, the UK and USA

Structured Rituals

Structured Rituals

Skin Glow 5 delivered Ingredients in a deliberate sequence

LIPPI PILLI

Australian Native Botanicals

Featuring ingredients such as Kakadu Plum, Lilli Pilli and Desert Lime

Founder Formulated

Founder Formulated

Every formula is inspired by my own skincare journey and deveoped from scratch.

For Mature Skin

For Mature Skin

Created to support skin resilience, comfort and visible radiance.

LA MAXIME Formulation Difference

Organic Aloe Vera Juice

Organic Aloe Vera Juice

  • Used in place of plain water at up to 40% of the formula
  • Naturally soothing and hydrating
  • Help support skin comfort and moisture balance
  • Forms a substantial part of many LA MAXIME creams & moisturizers
Organic Rose Hydrosol

Organic Rose Hydrosol

  • Used in place of plain water at up to 40% of the formula
  • Helps refresh and comfort the skin
  • Rich in naturally occurring botanical compounds
  • Contributes to the luxurious scensory experience of each formula
Naticide® Natural Preservation

Naticide® Natural Preservation

  • Used in place of Phenoxyethanol in LA MAXIME formulations
  • Naturally derived preservation system
  • Helps maintain product stability and Integrity
  • Aligned with our clean formulation philosophy
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TODAY

A Personal Commitment

Today, LA MAXIME remains an independent Australian skincare brand founded and formulated by Jacqueline Koo in Melbourne.

What began as a personal search for solutions to my own skin concerns has grown into a collection created specifically for mature skin. The same principles that inspired the brand in 2007 — structure, consistency and intelligent formulation — continue to guide every product we create.

At 71, I still use every LA MAXIME product myself. I remain closely involved in every formulation, committed to creating skincare I genuinely believe in and proudly use every day.


Founder. Formulator. Customer.


Because I believe the best skincare is created by someone who uses it too.