Several biological changes contribute to the loss of firmness in mature skin.

Reduced collagen production
Collagen provides structural support to the skin. As collagen production declines with age, skin may gradually lose its firmness and elasticity.

Declining elastin fibres
Elastin fibres help the skin maintain its flexibility and ability to bounce back. Over time, these fibres weaken, leading to visible changes in skin texture.

Reduced hydration
Dehydrated skin can appear less plump and less resilient, which may make loss of firmness more noticeable.

Environmental stress
Sun exposure, pollution and oxidative stress can accelerate structural changes in the skin.

While these changes are natural, supportive skincare can help maintain skin comfort and resilience.

Skincare designed to support skin firmness should focus on maintaining hydration, strengthening the skin barrier and supporting the skin’s natural structure.

Effective skincare routines for mature skin often prioritise:

• maintaining optimal skin hydration
• supporting collagen structure
• protecting the skin from environmental stress
• encouraging gentle cellular renewal
• nourishing the skin with antioxidant-rich formulations

When applied in a consistent routine, skincare can help maintain smoother, healthier-looking skin.

Supporting skin firmness benefits from a consistent skincare layering ritual that addresses hydration, renewal and nourishment together.

The Skin Glow 5™ Ritual supports mature skin through five complementary steps designed to maintain skin resilience and visible vitality.

The Skin Glow 5 Steps

1 Cleanse
Remove impurities while protecting the skin barrier.

2 Exfoliate
Encourage gentle renewal and smoother skin texture.

3 Tone
Restore hydration and prepare the skin for optimal absorption.

4 Nourish
Deliver antioxidant-rich actives that support skin resilience.

5 Moisturise
Seal hydration and support skin comfort and structure.

Practiced consistently, this ritual helps maintain skin smoothness and visible luminosity.

These formulations support hydration, gentle renewal and antioxidant protection.