Why Choose LA MAXIME
1. Award-Winning Australian Skincare
LA MAXIME is an Australian luxury skincare brand created specifically for mature and sensitive skin. Our award-winning formulations combine Australian native botanicals with high-performance plant actives to deliver visible results while respecting the skin barrier.
2. Created for mature skin, inspired by experience
Founded by Jacqueline Koo, LA MAXIME was born from a personal journey through hormonal skin changes in her early 50s. With a background in precision systems optimisation and years of formulation research, she created skincare focused on performance, simplicity and long-term skin health.
3. Formulated From Scratch
Every LA MAXIME formulation is developed from scratch- not from pre-manufactured bases. Each ingredient is carefully selected for its purpose, compatibility and performance to create elegant formulations that work in harmony with mature skin.
4. Powered by Australian Native Botanicals
Our formulations feature Australian native botanicals and carefully selected plant actives including Kakadu Plum, Lilly Pilly, Desert Lime and Rose Hydrosol. These ingredients help support hydration, antioxidant protection and a healthier-looking complexion.
5. Clean Beauty Without Compromise
Our formulations are vegan-certified, cruelty-free and consciously created without phenoxyethanol, silicones, PEGs, mineral oil or artificial fragrance. Every ingredient is chosen to support skin health while maintaining a luxurious sensory experience.
6. Skin Glow 5™ Ritual
Beautiful skin doesn't require dozens of products.
Our signature Skin Glow 5™ Ritual follows five essential steps:
Cleanse • Renew • Balance • Nourish • Seal
A simple, structured routine designed to support healthy, radiant-looking skin every day.
7. Internationally Recognised
LA MAXIME has been recognised by respected international beauty awards including:
• Natural Health Beauty Awards (UK)
• Beauty Shortlist Awards
• Skincare Anarchy (USA)
• Clean + Conscious Awards (Australia)
These independent recognitions reflect our commitment to formulation excellence.
8. Elegance at Every Stage of Ageing
At LA MAXIME, we believe skincare should celebrate - not fight - the natural ageing process.
Our philosophy is simple:
Elegance, confidence and radiance at every stage of ageing.