How did we begin?
Hello, I’m Jacqueline Koo, the founder of LA MAXIME.
Growing up in Seoul, South Korea, I struggled with persistent sinus issues. It wasn’t until I discovered the healing power of traditional Korean herbal medicine that I found lasting relief. That experience ignited a lifelong appreciation for natural remedies and their ability to truly restore health and harmony.
Search for the good old remedy began in 2007
Years later, as a senior IT professional in Melbourne, I began noticing changes in my skin — dullness, uneven tone, fine lines, and a loss of vibrancy. The skincare products I turned to were mass-produced, filled with artificial additives, and simply ineffective. My skin deserved better — and so did I.
In 2007, I began a journey to create skincare rooted in purity, effectiveness, and tradition. I discovered the extraordinary potential of Australian native botanicals — powerful, antioxidant-rich plants uniquely suited to rejuvenate the skin. Combined with the herbal principles I grew up with, a new skincare philosophy was born.
Glowing skin naturally in 5 days
After 15 years of research and development, LA MAXIME was created — a skincare brand that bridges the time-tested wisdom of Korean herbal medicine with the innovative power of Australian botanicals. Clean, natural, and backed by science, our products are designed to restore your skin’s vitality and glow — the way nature intended.
Welcome to LA MAXIME and experience the amazing skin you thought you never had.
Jacqueline Koo - (70) Founder of LA MAXIME. with Daughter Stephanie
Our promises & commitments to you
These are our promises and commitments to you:
- Immediate relief from dry skin
- Zero pigmentation with continued use
- Smooth and age-defying skin from 100% plant-based antioxidants
- Free from toxin additives
- Cruelty-free
- Free from animal or animal-derived ingredients
- Trusted beauty brand with immediate results