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Founder-LED. award-winning. Australian made

Partner with LA MAXIME

An award-winning luxury skincare collection designed specifically for mature and sensitive skin, created by founder and formulator Jacqueline Koo.

Award-Winning Formulations

Multiple international awards recognizing excellence in clean beauty and skincare innovation

Designed for mature & sensitive skin

Created to support skin experiencing visible signs of ageing.

Founder-Led Brand

Developed by founder and formulator Jacqueline Koo

Australian Made

Proudly formulated and manufactured in Australia

Vegan Certified

Certified vegan and cruelty-free by the Australian Vegan Society

Retail Education & Support

Training, Marketing assets and ongoing partner support

Founder & Formulator

Created by a Founder Who Understands Mature Skin

After experiencing significant skin changes in her early 50's, Jacqueline Koo set out to create skincare that nourishes, supports and respects mature skin.
Today, at 71, Jacqueline remains the face and formulator behind LA MAXIME. Her philosophy is simple: healthy, radiant skin comes from consistency, nourishment and a structured skincare ritual.

Proudly Australian made and recognized through international beauty awards, LA MAXIME is designed to help women feel confident in their skin at every age.

Clean + Conscious Awards Australia (2024)

Gold, Bronze and Multiple Finalist Awards recognizing excellence in Clean Beauty

Natural Health Beauty Awards United Kingdom 2025

Multiple Gold, Silver, Bronze Awards across the LA MAXIME Skincare Collection.

Beauty Shortlist Awards 2026

Multiple Winner and Editor's Commended Beauty Awards in Skincare Categories

Skincare Anarchy Awards USA 2025

TOP PICKS recognition for Eye Cream, Eye Oil and Radiant Glow Face Serum

Luxury eye contour set with eye cream and eye oil designed for mature skin targeting wrinkles dark circles and puffiness

Award-winning eye care

The Eye Care Collection

Designed specifically for the delicate eye area, the LA MAXIME eye care collection helps improve the appearance of puffiness, dark circles, dryness and fine lines.

Featuring the award-winning Youthful Eyes Eye Cream ad Regenerating Eye Oil, the collection delivers hydration, nourishment and comfort without heaviness.

Available individually or Eye Care Duo.